A good share of what walks through the door in running shoes has the same complaint. Sharp heel pain with the first few steps out of bed, easing off through the morning, then returning after a long day on their feet or a hard training block. That pattern is plantar fasciitis, one of the most common reasons people end up seeing a chiropractor, physiotherapist or podiatrist for foot pain, and one of the most over-explained conditions online.
Most of what gets written about it locally is thin. A paragraph on stretching, a mention of orthotics, and a jump straight to "book now." So this is the longer, more careful version: what the plantar fascia actually is, what a proper clinical practice guideline says actually helps, and what that means for what I would actually do in a session.
What is the plantar fascia?
The plantar fascia is a thick band of connective tissue running along the sole of the foot, from the heel bone to the base of the toes. It supports the arch and absorbs load every time the foot strikes the ground. Plantar fasciitis, more precisely plantar fasciopathy once it becomes a longer-standing, degenerative problem rather than a purely inflammatory one, happens when that tissue is repeatedly loaded beyond what it can currently tolerate. Sudden increases in running volume, a change in footwear, long periods of standing, and tight calf muscles all show up often in the people I see with it.
It is common. Estimates put lifetime prevalence somewhere around one in ten adults, and it is a frequent complaint in runners specifically, which matters for a clinic seeing a lot of the local running and gym crowd around Crows Nest and the harbour foreshore paths.
Do heel spurs cause plantar fasciitis pain?
A lot of people arrive already convinced they have a heel spur, usually because someone mentioned it or an old X-ray report used the term. Worth clearing up directly. Heel spurs, small bony growths at the point where the plantar fascia attaches to the heel bone, are common on imaging and often present in people with no heel pain at all. They are largely considered a marker of long-term load on the area rather than the actual cause of the pain. Chasing the spur itself, rather than the tissue and load problem around it, is a common way to end up treating the wrong thing for months.
What treatments are recommended for plantar fasciitis?
The most useful reference point here is not a blog. It is the 2023 revision of the Heel Pain: Plantar Fasciitis clinical practice guideline, published through the Journal of Orthopaedic & Sports Physical Therapy and graded by an expert panel against the actual trial evidence. A plain-English summary is available through American Family Physician. Worth naming directly: this guideline was written by physiotherapists, for physiotherapists, and it is still the best single evidence source going for how to treat this condition well, whichever letters are on the door of the clinic doing the treating.
The strongest recommendations, graded A on the evidence scale, cover four things: manual therapy directed at the joints and soft tissue of the foot and lower leg, stretching of both the plantar fascia itself and the calf muscles, night splints for people whose pain is worst with the first step in the morning, and foot taping for short-term relief alongside other treatment. Dry needling of trigger points in the calf and foot muscles carries a grade B recommendation, with decent evidence for both short and longer-term improvement.
Strengthening work for the toe flexors, ankle muscles and calf also has good evidence behind it, and in at least one high-quality review outperformed stretching alone for pain and function.
Which plantar fasciitis treatments have weaker evidence?
Two things get oversold constantly in generic plantar fasciitis content, and it is worth being straight about both.
Foot orthoses, the off-the-shelf or custom insoles sold everywhere as the default fix, carry a grade B recommendation against using them as a standalone treatment for short-term pain relief. Combined with other treatment they can help, graded C, but meta-analyses have found a minimal effect when they are used alone. If a clinic's entire plantar fasciitis pitch is "get fitted for orthotics," that is not what the evidence actually supports as a first move.
Cortisone injections are not covered in the physiotherapy guideline's scope, but they carry a well-documented downside worth knowing: they can provide short-term relief while carrying a real risk of fascia rupture with repeated use, particularly in an athletic population still loading the foot hard. That is not a reason to rule them out for every case, but it is a reason not to treat them as a free, repeatable option.
Extracorporeal shockwave therapy sits somewhat outside standard physiotherapy scope and outside what I offer here, but a 2024 systematic review and meta-analysis covering 11 randomised controlled trials found it produced a meaningful reduction in pain and improved function, with high treatment adherence and few adverse effects. Worth knowing about as an option if conservative care stalls, even though it sits outside what a chiropractic consult covers directly.
What does plantar fasciitis treatment involve?
Assessment first. Plantar fasciitis has a fairly recognisable pattern, but heel pain has other causes, fat pad atrophy, a stress fracture, nerve entrapment or a seronegative arthritis among them, and the guideline is explicit that those need to be considered and ruled out rather than assumed away, particularly if the pain is not settling the way plantar fasciitis normally does.
Once the diagnosis is clear, the actual session looks like the graded recommendations above. Manual therapy and soft tissue work through the foot, ankle and calf. A specific stretching and strengthening program for the plantar fascia, calf and toe muscles, because the evidence favours combining these rather than relying on one alone. Dry needling where trigger points in the calf or plantar muscles are contributing, which fits with the research on dry needling I have written about separately. Taping in the short term if load needs to come down quickly, alongside honest advice about training volume, footwear and the load changes that likely triggered it in the first place. Where orthotics genuinely make sense, that is usually alongside this program, not instead of it, and it is a conversation to have with a podiatrist for the fitting itself.
How long does plantar fasciitis take to improve?
Plantar fasciitis is treatable, but it is not fast. Most guidance points to a course of weeks to a few months of consistent, combined treatment rather than a quick fix, and the tissue itself needs time to adapt to load even when the program is right. Anyone promising a rapid resolution is promising more certainty than the evidence supports. What a well-run, evidence-based program can offer is a clear plan and steady progress, not a shortcut around the biology.
This overlaps with a lot of what comes up around training and sports injuries more broadly, and with extremity injuries, including the foot and ankle, which covers this alongside conditions like a lateral ankle sprain that share a lot of the same running and load-management context.
If first-step heel pain has been dragging on, book an assessment and we will work out whether it fits the plantar fasciitis pattern and build a program around what the evidence actually says helps, not around whichever product is easiest to sell.
References
- Koc TA, et al. Heel Pain – Plantar Fasciitis: Revision 2023. Clinical Practice Guidelines. Journal of Orthopaedic & Sports Physical Therapy. 2023.
- American Family Physician. Management of Plantar Fasciitis: Guidelines From the American Physical Therapy Association. 2025.
- Lippi L, et al. Efficacy and tolerability of extracorporeal shock wave therapy in patients with plantar fasciopathy: a systematic review with meta-analysis and meta-regression. European Journal of Physical and Rehabilitation Medicine. 2024.